Salesforce Marketing Cloud

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Radar can send events to Salesforce Marketing Cloud to trigger journeys in Journey Builder.

Use the Salesforce Marketing Cloud integration to send location-triggered messages to increase engagement and conversion.

The Salesforce Marketing Cloud integration is available on the Enterprise plan.

Configuration

On the Salesforce Marketing Cloud Installed Packages page, click New. Add an installed package with the name Radar. On the package details page, add an API Integration component with the Server-to-Server integration type and all permissions for the Automation, Contacts, Cross Cloud Platform, and Data scopes. Copy your Client ID, Client Secret, Authentication Base URI, and REST Base URI.

Then, on the Radar Integrations page under Salesforce Marketing Cloud, set Enabled to Yes and paste these values. When you click Save, Radar will create an event definition and data extension with the specified event definition key (radar-event by default).

Finally, in the Salesforce Marketing Cloud Journey Builder, create a new journey with an API Event entry source using this event definition and data extension.

By default, Radar userId maps to Salesforce Marketing Cloud contactKey for logged in users. However, you can track logged out users or specify custom mappings by setting Radar metadata.salesforceContactKey. For example, on iOS:

Radar.setMetadata(["salesforceContactKey": contactKey])

Whenever events are generated, Radar will send events to your Salesforce Marketing Cloud data extension to trigger journeys.

Event mapping

user.entered_geofence

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.entered_geofence"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`geofence._id`	`geofenceId`	string	`"5b2c0906f5874b001aecfd8e"`
`geofence.description`	`geofenceDescription`	string	`"Store #123"`
`geofence.tag`	`geofenceTag`	string	`"store"`
`geofence.externalId`	`geofenceExternalId`	string	`"123"`
`geofence.metadata[{key}]`	`geofenceMetadata{key}`	{type}	`{value}`
`confidence`	`confidence`	string	`"high"`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.exited_geofence

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.exited_geofence"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`geofence._id`	`geofenceId`	string	`"5b2c0906f5874b001aecfd8e"`
`geofence.description`	`geofenceDescription`	string	`"Store #123"`
`geofence.tag`	`geofenceTag`	string	`"store"`
`geofence.externalId`	`geofenceExternalId`	string	`"123"`
`geofence.metadata[{key}]`	`geofenceMetadata{key}`	{type}	`{value}`
`confidence`	`confidence`	string	`"high"`
`duration`	`duration`	number (minutes)	`42.1`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.entered_place

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.entered_place"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`place._id`	`placeId`	string	`"59302bcf8f27e8a156bd4f91"`
`place.name`	`placeName`	string	`"Starbucks"`
`place.chain.slug`	`placeChainSlug`	string	`"starbucks"`
`place.chain.name`	`placeChainName`	string	`"Starbucks"`
`place.categories`	`placeCategories`	string (comma-separated)	`"food-beverage,cafe,coffee-shop"`
`confidence`	`confidence`	string	`"high"`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.exited_place

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.exited_place"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`place._id`	`placeId`	string	`"59302bcf8f27e8a156bd4f91"`
`place.name`	`placeName`	string	`"Starbucks"`
`place.chain.slug`	`placeChainSlug`	string	`"starbucks"`
`place.chain.name`	`placeChainName`	string	`"Starbucks"`
`place.categories`	`placeCategories`	string (comma-separated)	`"food-beverage,cafe,coffee-shop"`
`confidence`	`confidence`	string	`"high"`
`duration`	`duration`	number (minutes)	`42.1`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.entered_home

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.entered_home"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`confidence`	`confidence`	string	`"high"`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.exited_home

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.exited_home"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`confidence`	`confidence`	string	`"high"`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.entered_office

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.entered_office"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`confidence`	`confidence`	string	`"high"`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.exited_office

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.exited_office"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`confidence`	`confidence`	string	`"high"`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.started_traveling

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.started_traveling"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`confidence`	`confidence`	string	`"high"`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.stopped_traveling

Radar Event Field	Salesforce Event Attribute	Type	Example
`type`	`type`	string	`"user.stopped_traveling"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`confidence`	`confidence`	string	`"high"`

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Salesforce Event Attribute	Type	Example
`country.code`	`countryCode`	string	`"US"`
`country.name`	`countryName`	string	`"United States"`
`state.code`	`stateCode`	string	`"MD"`
`state.name`	`stateName`	string	`"Maryland"`
`dma.code`	`dmaCode`	string	`"26"`
`dma.name`	`dmaName`	string	`"Baltimore"`
`postalCode.code`	`postalCode`	string	`"21014"`

user.entered_region_country

Radar Event Field	Salesforce Event Attribute	Type	Example Value
`type`	`type`	string	`"user.entered_region_country"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`region.code`	`regionCode`	string	`"US"`
`region.name`	`regionName`	string	`"United States"`
`confidence`	`confidence`	string	`"high"`

user.exited_region_country

Radar Event Field	Salesforce Event Attribute	Type	Example Value
`type`	`type`	string	`"user.exited_region_country"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`region.code`	`regionCode`	string	`"US"`
`region.name`	`regionName`	string	`"United States"`
`confidence`	`confidence`	string	`"high"`

user.entered_region_state

Radar Event Field	Salesforce Event Attribute	Type	Example Value
`type`	`type`	string	`"user.entered_region_state"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`region.code`	`regionCode`	string	`"MD"`
`region.name`	`regionName`	string	`"Maryland"`
`confidence`	`confidence`	string	`"high"`

user.exited_region_state

Radar Event Field	Salesforce Event Attribute	Type	Example Value
`type`	`type`	string	`"user.exited_region_state"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`region.code`	`regionCode`	string	`"MD"`
`region.name`	`regionName`	string	`"Maryland"`
`confidence`	`confidence`	string	`"high"`

user.entered_region_dma

Radar Event Field	Salesforce Event Attribute	Type	Example Value
`type`	`type`	string	`"user.entered_region_dma"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`region.code`	`regionCode`	string	`"26"`
`region.name`	`regionName`	string	`"Baltimore"`
`confidence`	`confidence`	string	`"high"`

user.exited_region_dma

Radar Event Field	Salesforce Event Attribute	Type	Example Value
`type`	`type`	string	`"user.exited_region_dma"`
`user.userId`	`userUserId`	string	`"1"`
`user.deviceId`	`userDeviceId`	string	`"10974a2ee035770b9"`
`region.code`	`regionCode`	string	`"26"`
`region.name`	`regionName`	string	`"Baltimore"`
`confidence`	`confidence`	string	`"high"`

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