Salesforce Marketing Cloud Integration Reference
Contents
Introduction
Whenever events are generated, Radar will send events to your Salesforce Marketing Cloud data extension to trigger journeys.
Event mapping
user.entered_geofence
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.entered_geofence" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
geofence._id |
geofenceId |
string |
"5b2c0906f5874b001aecfd8e" |
geofence.description |
geofenceDescription |
string |
"Store #123" |
geofence.tag |
geofenceTag |
string |
"store" |
geofence.externalId |
geofenceExternalId |
string |
"123" |
geofence.metadata[{key}] |
geofenceMetadata{key} |
{type} |
{value} |
confidence |
confidence |
string |
"high" |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.exited_geofence
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.exited_geofence" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
geofence._id |
geofenceId |
string |
"5b2c0906f5874b001aecfd8e" |
geofence.description |
geofenceDescription |
string |
"Store #123" |
geofence.tag |
geofenceTag |
string |
"store" |
geofence.externalId |
geofenceExternalId |
string |
"123" |
geofence.metadata[{key}] |
geofenceMetadata{key} |
{type} |
{value} |
confidence |
confidence |
string |
"high" |
duration |
duration |
number (minutes) |
42.1 |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.entered_place
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.entered_place" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
place._id |
placeId |
string |
"59302bcf8f27e8a156bd4f91" |
place.name |
placeName |
string |
"Starbucks" |
place.chain.slug |
placeChainSlug |
string |
"starbucks" |
place.chain.name |
placeChainName |
string |
"Starbucks" |
place.categories |
placeCategories |
string (comma-separated) |
"food-beverage,cafe,coffee-shop" |
confidence |
confidence |
string |
"high" |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.exited_place
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.exited_place" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
place._id |
placeId |
string |
"59302bcf8f27e8a156bd4f91" |
place.name |
placeName |
string |
"Starbucks" |
place.chain.slug |
placeChainSlug |
string |
"starbucks" |
place.chain.name |
placeChainName |
string |
"Starbucks" |
place.categories |
placeCategories |
string (comma-separated) |
"food-beverage,cafe,coffee-shop" |
confidence |
confidence |
string |
"high" |
duration |
duration |
number (minutes) |
42.1 |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.entered_home
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.entered_home" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
confidence |
confidence |
string |
"high" |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.exited_home
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.exited_home" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
confidence |
confidence |
string |
"high" |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.entered_office
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.entered_office" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
confidence |
confidence |
string |
"high" |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.exited_office
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.exited_office" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
confidence |
confidence |
string |
"high" |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.started_traveling
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.started_traveling" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
confidence |
confidence |
string |
"high" |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.stopped_traveling
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
type |
type |
string |
"user.stopped_traveling" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
confidence |
confidence |
string |
"high" |
If Regions is enabled, Radar will also send the following attributes:
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example |
country.code |
countryCode |
string |
"US" |
country.name |
countryName |
string |
"United States" |
state.code |
stateCode |
string |
"MD" |
state.name |
stateName |
string |
"Maryland" |
dma.code |
dmaCode |
string |
"26" |
dma.name |
dmaName |
string |
"Baltimore" |
postalCode.code |
postalCode |
string |
"21014" |
user.entered_region_country
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example Value |
type |
type |
string |
"user.entered_region_country" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
region.code |
regionCode |
string |
"US" |
region.name |
regionName |
string |
"United States" |
confidence |
confidence |
string |
"high" |
user.exited_region_country
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example Value |
type |
type |
string |
"user.exited_region_country" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
region.code |
regionCode |
string |
"US" |
region.name |
regionName |
string |
"United States" |
confidence |
confidence |
string |
"high" |
user.entered_region_state
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example Value |
type |
type |
string |
"user.entered_region_state" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
region.code |
regionCode |
string |
"MD" |
region.name |
regionName |
string |
"Maryland" |
confidence |
confidence |
string |
"high" |
user.exited_region_state
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example Value |
type |
type |
string |
"user.exited_region_state" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
region.code |
regionCode |
string |
"MD" |
region.name |
regionName |
string |
"Maryland" |
confidence |
confidence |
string |
"high" |
user.entered_region_dma
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example Value |
type |
type |
string |
"user.entered_region_dma" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
region.code |
regionCode |
string |
"26" |
region.name |
regionName |
string |
"Baltimore" |
confidence |
confidence |
string |
"high" |
user.exited_region_dma
| Radar Event Field |
Salesforce Event Attribute |
Type |
Example Value |
type |
type |
string |
"user.exited_region_dma" |
user.userId |
userUserId |
string |
"1" |
user.deviceId |
userDeviceId |
string |
"10974a2ee035770b9" |
region.code |
regionCode |
string |
"26" |
region.name |
regionName |
string |
"Baltimore" |
confidence |
confidence |
string |
"high" |