Lytics

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Whenever events are generated, Radar will send events to the radar_events stream and user state to the radar_users stream.

User mapping

Note that Radar uses the special string "(null)" to represent null user data field values.

Radar User Field Lytics User Data Field Type Example Value Context Type
userId radarUserId string "1"
deviceId radarDeviceId string "10974a2ee035770b9"
location.coordinates[0] radarLocationLongitude number -76.350663
location.coordinates[1] radarLocationLatitude number 39.525665
_id radarId string "5b2c0906f5874b001aecfd8d"
updatedAt radarUpdatedAt timestamp "2018-06-22T15:23:39.000Z"
segments[*].externalId radarSegmentExternalIds array[string] ["starbucks-visitors"]
topChains[*].slug radarTopChainSlugs array[string] ["starbucks", "walmart"]
topChains[*].externalId radarTopChainExternalIds array[string] ["123", "456"]
geofences[*]._id radarGeofenceIds array[string] ["5b2c0906f5874b001aecfd8e"] Geofences
geofences[*].description radarGeofenceDescriptions array[string] ["Store #123"] Geofences
geofences[*].tag radarGeofenceTags array[string] ["store"] Geofences
geofences[*].externalId radarGeofenceExternalIds array[string] ["123"] Geofences
place._id radarPlaceId string "59302bcf8f27e8a156bd4f91" Places
place.name radarPlaceName string "Starbucks" Places
place.categories radarPlaceCategories array[string] ["food-beverage", "cafe", "coffee-shop"] Places
place.chain.slug radarPlaceChainSlug string "starbucks" Places
place.chain.name radarPlaceChainName string "Starbucks" Places
insights.state.home radarInsightsStateHome boolean false Insights
insights.state.office radarInsightsStateOffice boolean false Insights
insights.state.traveling radarInsightsStateTraveling boolean true Insights
country.code radarRegionCountryCode string "US" Regions
country.name radarRegionCountryName string "United States" Regions
state.code radarRegionStateCode string "MD" Regions
state.name radarRegionStateName string "Maryland" Regions
dma.code radarRegionDMACode string "26" Regions
dma.name radarRegionDMAName string "Baltimore" Regions
postalCode.code radarRegionPostalCode string "21014" Regions

Event mapping

user.entered_geofence

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
geofence._id geofenceId string "5b2c0906f5874b001aecfd8e"
geofence.description geofenceDescription string "Store #123"
geofence.tag geofenceTag string "store"
geofence.externalId geofenceExternalId string "123"
geofence.metadata[{key}] geofenceMetadata{key} {type} {value}
confidence confidence string "high"

user.exited_geofence

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
geofence._id geofenceId string "5b2c0906f5874b001aecfd8e"
geofence.description geofenceDescription string "Store #123"
geofence.tag geofenceTag string "store"
geofence.externalId geofenceExternalId string "123"
geofence.metadata[{key}] geofenceMetadata{key} {type} {value}
confidence confidence string "high"
duration duration number (minutes) 42.1

user.entered_place

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
place._id placeId string "59302bcf8f27e8a156bd4f91"
place.name placeName string "Starbucks"
place.chain.slug placeChainSlug string "starbucks"
place.chain.name placeChainName string "Starbucks"
place.categories placeCategories array[string] ["food-beverage", "cafe", "coffee-shop"]
confidence confidence string "high"

user.exited_place

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
place._id placeId string "59302bcf8f27e8a156bd4f91"
place.name placeName string "Starbucks"
place.chain.slug placeChainSlug string "starbucks"
place.chain.name placeChainName string "Starbucks"
place.categories placeCategories array[string] ["food-beverage", "cafe", "coffee-shop"]
confidence confidence string "high"
duration duration number (minutes) 42.1

user.entered_home

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
confidence confidence string "high"

user.exited_home

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
confidence confidence string "high"

user.entered_office

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
confidence confidence string "high"

user.exited_office

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
confidence confidence string "high"

user.started_traveling

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
confidence confidence string "high"

user.stopped_traveling

Radar Event Field Lytics Event Data Field Type Example
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
confidence confidence string "high"

user.entered_region_country

Radar Event Field Lytics Event Data Field Type Example Value
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
region.code regionCode string "US"
region.name regionName string "United States"
confidence confidence string "high"

user.exited_region_country

Radar Event Field Lytics Event Data Field Type Example Value
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
region.code regionCode string "US"
region.name regionName string "United States"
confidence confidence string "high"

user.entered_region_state

Radar Event Field Lytics Event Data Field Type Example Value
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
region.code regionCode string "MD"
region.name regionName string "Maryland"
confidence confidence string "high"

user.exited_region_state

Radar Event Field Lytics Event Data Field Type Example Value
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
region.code regionCode string "MD"
region.name regionName string "Maryland"
confidence confidence string "high"

user.entered_region_dma

Radar Event Field Lytics Event Data Field Type Example Value
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
region.code regionCode string "26"
region.name regionName string "Baltimore"
confidence confidence string "high"

user.exited_region_dma

Radar Event Field Lytics Event Data Field Type Example Value
user.userId userUserId string "1"
user.deviceId userDeviceId string "10974a2ee035770b9"
region.code regionCode string "26"
region.name regionName string "Baltimore"
confidence confidence string "high"
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