Iterable

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Whenever events are generated, Radar will send custom events and user data to Iterable. The full list of supported user data fields and events is below.

User mapping

Note that Radar uses the special string "(null)" to represent null user data field values.

Radar User Field Iterable User Data Field Type Example Value Context Type
userId userId string "1"
location.coordinates[0] radarLocationLongitude number -76.350663
location.coordinates[1] radarLocationLatitude number 39.525665
_id radarId string "5b2c0906f5874b001aecfd8d"
updatedAt radarUpdatedAt timestamp "2018-06-22T15:23:39.000Z"
segments[*].externalId radarSegmentExternalIds array[string] ["starbucks-visitors"]
topChains[*].slug radarTopChainSlugs array[string] ["starbucks", "walmart"]
topChains[*].externalId radarTopChainExternalIds array[string] ["123", "456"]
geofences[*]._id radarGeofenceIds array[string] ["5b2c0906f5874b001aecfd8e"] Geofences
geofences[*].description radarGeofenceDescriptions array[string] ["Store #123"] Geofences
geofences[*].tag radarGeofenceTags array[string] ["store"] Geofences
geofences[*].externalId radarGeofenceExternalIds array[string] ["123"] Geofences
place._id radarPlaceId string "59302bcf8f27e8a156bd4f91" Places
place.name radarPlaceName string "Starbucks" Places
place.categories radarPlaceCategories array[string] ["food-beverage", "cafe", "coffee-shop"] Places
place.chain.slug radarPlaceChainSlug string "starbucks" Places
place.chain.name radarPlaceChainName string "Starbucks" Places
insights.state.home radarInsightsStateHome boolean false Insights
insights.state.office radarInsightsStateOffice boolean false Insights
insights.state.traveling radarInsightsStateTraveling boolean true Insights
country.code radarRegionCountryCode string "US" Regions
country.name radarRegionCountryName string "United States" Regions
state.code radarRegionStateCode string "MD" Regions
state.name radarRegionStateName string "Maryland" Regions
dma.code radarRegionDMACode string "26" Regions
dma.name radarRegionDMAName string "Baltimore" Regions
postalCode.code radarRegionPostalCode string "21014" Regions

Event mapping

Radar Event Context Type Iterable Event
user.entered_geofence Geofences radarGeofenceEntered
user.exited_geofence Geofences radarGeofenceExited
user.entered_place Places radarPlaceEntered
user.exited_place Places radarPlaceExited
user.entered_home Insights radarHomeEntered
user.exited_home Insights radarHomeExited
user.entered_office Insights radarOfficeEntered
user.exited_office Insights radarOfficeExited
user.started_traveling Insights radarTravelingStarted
user.stopped_traveling Insights radarTravelingStopped
user.entered_region_country Regions radarCountryEntered
user.exited_region_country Regions radarCountryExited
user.entered_region_state Regions radarStateEntered
user.exited_region_state Regions radarStateExited
user.entered_region_dma Regions radarDMAEntered
user.exited_region_dma Regions radarDMAExited

radarGeofenceEntered

Radar Event Field Iterable Event Data Field Type Example
geofence._id geofenceId string "5b2c0906f5874b001aecfd8e"
geofence.description geofenceDescription string "Store #123"
geofence.tag geofenceTag string "store"
geofence.externalId geofenceExternalId string "123"
geofence.metadata[{key}] geofenceMetadata{key} {type} {value}
confidence confidence string "high"

radarGeofenceExited

Radar Event Field Iterable Event Data Field Type Example
geofence._id geofenceId string "5b2c0906f5874b001aecfd8e"
geofence.description geofenceDescription string "Store #123"
geofence.tag geofenceTag string "store"
geofence.externalId geofenceExternalId string "123"
geofence.metadata[{key}] geofenceMetadata{key} {type} {value}
confidence confidence string "high"
duration duration number (minutes) 42.1

radarPlaceEntered

Radar Event Field Iterable Event Data Field Type Example
place._id placeId string "59302bcf8f27e8a156bd4f91"
place.name placeName string "Starbucks"
place.chain.slug placeChainSlug string "starbucks"
place.chain.name placeChainName string "Starbucks"
place.categories placeCategories array[string] ["food-beverage", "cafe", "coffee-shop"]
confidence confidence string "high"

radarPlaceExited

Radar Event Field Iterable Event Data Field Type Example
place._id placeId string "59302bcf8f27e8a156bd4f91"
place.name placeName string "Starbucks"
place.chain.slug placeChainSlug string "starbucks"
place.chain.name placeChainName string "Starbucks"
place.categories placeCategories array[string] ["food-beverage", "cafe", "coffee-shop"]
confidence confidence string "high"
duration duration number (minutes) 42.1

radarHomeEntered

Radar Event Field Iterable Event Data Field Type Example
confidence confidence string "high"

radarHomeExited

Radar Event Field Iterable Event Data Field Type Example
confidence confidence string "high"

radarOfficeEntered

Radar Event Field Iterable Event Data Field Type Example
confidence confidence string "high"

radarOfficeExited

Radar Event Field Iterable Event Data Field Type Example
confidence confidence string "high"

radarTravelingStarted

Radar Event Field Iterable Event Data Field Type Example
confidence confidence string "high"

radarTravelingStopped

Radar Event Field Iterable Event Data Field Type Example
confidence confidence string "high"

radarCountryEntered

Radar Event Field Iterable Event Data Field Type Example Value
region.code regionCode string "US"
region.name regionName string "United States"
confidence confidence string "high"

radarCountryExited

Radar Event Field Iterable Event Data Field Type Example Value
region.code regionCode string "US"
region.name regionName string "United States"
confidence confidence string "high"

radarStateEntered

Radar Event Field Iterable Event Data Field Type Example Value
region.code regionCode string "MD"
region.name regionName string "Maryland"
confidence confidence string "high"

radarStateExited

Radar Event Field Iterable Event Data Field Type Example Value
region.code regionCode string "MD"
region.name regionName string "Maryland"
confidence confidence string "high"

radarDMAEntered

Radar Event Field Iterable Event Data Field Type Example Value
region.code regionCode string "26"
region.name regionName string "Baltimore"
confidence confidence string "high"

radarDMAExited

Radar Event Field Iterable Event Data Field Type Example Value
region.code regionCode string "26"
region.name regionName string "Baltimore"
confidence confidence string "high"
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