Braze

Radar can send events and user attributes to Braze.

Use the Braze integration to send location-triggered and location-targeted messages to increase engagement and conversion.

The Braze integration is available on the Enterprise plan.

Configuration

On the Braze Developer Console page under Rest API Keys, create and copy a new app group API key with users.track permissions. Under Identification, copy your iOS and Android app identifiers.

Then, on the Radar Integrations page under Braze, set Enabled to Yes and paste your API key and app identifiers. Note that you can set separate API keys and app identifiers for the Test and Live environments. Finally, if your account is not on https://rest.iad-01.braze.com, select the appropriate API Endpoint.

Whenever events are generated, Radar will send custom events and user attributes to Braze. Events and user attributes from iOS devices will be sent using your iOS app identifiers, and events and user attributes from Android devices will be sent using your Android app identifiers.

By default, Radar userId maps to Braze external_id for logged in users. However, you can track logged out users or specify custom mappings by setting Radar metadata.brazeAlias or metadata.brazeExternalId. If you set metadata.brazeAlias, you must also add a matching alias in Braze with label radarAlias. For example, on iOS:

// track logged out users with alias (deviceId recommended, not required if not tracking logged out users)
Radar.setMetadata(["brazeAlias": deviceId])
Appboy.sharedInstance()?.user.addAlias(deviceId, withLabel: "radarAlias")

// track logged in users with custom external_id mapping (not required if using default mapping)
Radar.setMetadata(["brazeExternalId": userId])
Appboy.sharedInstance()?.changeUser(userId)

User mapping

Note that Radar uses the special string "(null)" to represent null user attribute values.

Radar User Field	Braze User Attribute	Type	Example Value	Context Type
metadata.brazeExternalId or userId	external_id	string	"1"
metadata.brazeAlias	radarAlias	string	"10974a2ee035770b9"
location	current_location	location	(39.525665, -76.350663)
_id	radar_id	string	"5b2c0906f5874b001aecfd8d"
updatedAt	radar_updated_at	timestamp	"2018-06-22T15:23:39.000Z"
segments[*].externalId	radar_segment_external_ids	array[string]	["starbucks-visitors"]
topChains[*].slug	radar_top_chain_slugs	array[string]	["starbucks", "walmart"]
topChains[*].externalId	radar_top_chain_external_ids	array[string]	["123", "456"]
geofences[*]._id	radar_geofence_ids	array[string]	["5b2c0906f5874b001aecfd8e"]	Geofences
geofences[*].description	radar_geofence_descriptions	array[string]	["Store #123"]	Geofences
geofences[*].tag	radar_geofence_tags	array[string]	["store"]	Geofences
geofences[*].externalId	radar_geofence_external_ids	array[string]	["123"]	Geofences
place._id	radar_place_id	string	"59302bcf8f27e8a156bd4f91"	Places
place.name	radar_place_name	string	"Starbucks"	Places
place.categories	radar_place_categories	array[string]	["food-beverage", "cafe", "coffee-shop"]	Places
place.chain.slug	radar_place_chain_id	string	"starbucks"	Places
place.chain.name	radar_place_chain_name	string	"Starbucks"	Places
insights.state.home	radar_insights_state_home	boolean	false	Insights
insights.state.office	radar_insights_state_office	boolean	false	Insights
insights.state.traveling	radar_insights_state_traveling	boolean	true	Insights
country.code	radar_region_country_code	string	"US"	Regions
country.name	radar_region_country_name	string	"United States"	Regions
state.code	radar_region_state_code	string	"MD"	Regions
state.name	radar_region_state_name	string	"Maryland"	Regions
dma.code	radar_region_dma_code	string	"26"	Regions
dma.name	radar_region_dma_name	string	"Baltimore"	Regions
postalCode.code	radar_region_postal_code	string	"21014"	Regions

Event mapping

Radar Event	Context Type	Braze Event
user.entered_geofence	Geofences	entered_geofence
user.exited_geofence	Geofences	exited_geofence
user.entered_place	Places	entered_place
user.exited_place	Places	exited_place
user.entered_home	Insights	entered_home
user.exited_home	Insights	exited_home
user.entered_office	Insights	entered_office
user.exited_office	Insights	exited_office
user.started_traveling	Insights	started_traveling
user.stopped_traveling	Insights	stopped_traveling
user.entered_region_country	Regions	entered_country
user.exited_region_country	Regions	exited_country
user.entered_region_state	Regions	entered_state
user.exited_region_state	Regions	exited_state
user.entered_region_dma	Regions	entered_dma
user.exited_region_dma	Regions	exited_dma

entered_geofence

Radar Event Field	Braze Event Property	Type	Example Value
geofence._id	geofence_id	string	"5b2c0906f5874b001aecfd8e"
geofence.description	geofence_description	string	"Store #123"
geofence.tag	geofence_tag	string	"store"
geofence.externalId	geofence_external_id	string	"123"
geofence.metadata[{key}]	geofence_metadata_{key}	{type}	{value}
confidence	confidence	string	"high"

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Braze Event Property	Type	Example Value
country.code	country_code	string	"US"
country.name	country_name	string	"United States"
state.code	state_code	string	"MD"
state.name	state_name	string	"Maryland"
dma.code	dma_code	string	"26"
dma.name	dma_name	string	"Baltimore"
postalCode.code	postal_code	string	"21014"

exited_geofence

Radar Event Field	Braze Event Property	Type	Example Value
geofence._id	geofence_id	string	"5b2c0906f5874b001aecfd8e"
geofence.description	geofence_description	string	"Store #123"
geofence.tag	geofence_tag	string	"store"
geofence.externalId	geofence_external_id	string	"123"
geofence.metadata[{key}]	geofence_metadata_{key}	{type}	{value}
confidence	confidence	string	"high"
duration	duration	number (minutes)	42.1

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Braze Event Property	Type	Example Value
country.code	country_code	string	"US"
country.name	country_name	string	"United States"
state.code	state_code	string	"MD"
state.name	state_name	string	"Maryland"
dma.code	dma_code	string	"26"
dma.name	dma_name	string	"Baltimore"
postalCode.code	postal_code	string	"21014"

entered_place

Radar Event Field	Braze Event Property	Type	Example Value
place._id	place_id	string	"59302bcf8f27e8a156bd4f91"
place.name	place_name	string	"Starbucks"
place.chain.slug	place_chain_id	string	"starbucks"
place.chain.name	place_chain_name	string	"Starbucks"
place.chain.externalId	place_chain_external_id	string	"123"
place.chain.metadata[{key}]	place_chain_metadata_{key}	{type}	{value}
place.categories	place_categories	string (comma-separated)	"food-beverage,cafe,coffee-shop"
confidence	confidence	string	"high"

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Braze Event Property	Type	Example Value
country.code	country_code	string	"US"
country.name	country_name	string	"United States"
state.code	state_code	string	"MD"
state.name	state_name	string	"Maryland"
dma.code	dma_code	string	"26"
dma.name	dma_name	string	"Baltimore"
postalCode.code	postal_code	string	"21014"

exited_place

Radar Event Field	Braze Event Property	Type	Example Value
place._id	place_id	string	"59302bcf8f27e8a156bd4f91"
place.name	place_name	string	"Starbucks"
place.chain.slug	place_chain_id	string	"starbucks"
place.chain.name	place_chain_name	string	"Starbucks"
place.chain.externalId	place_chain_external_id	string	"123"
place.chain.metadata[{key}]	place_chain_metadata_{key}	{type}	{value}
place.categories	place_categories	string (comma-separated)	"food-beverage,cafe,coffee-shop"
confidence	confidence	string	"high"
duration	duration	number (minutes)	42.1

If Regions is enabled, Radar will also send the following attributes:

Radar Event Field	Braze Event Property	Type	Example Value
country.code	country_code	string	"US"
country.name	country_name	string	"United States"
state.code	state_code	string	"MD"
state.name	state_name	string	"Maryland"
dma.code	dma_code	string	"26"
dma.name	dma_name	string	"Baltimore"
postalCode.code	postal_code	string	"21014"

entered_home

Radar Event Field	Braze Event Property	Type	Example Value
confidence	confidence	string	"high"

exited_home

Radar Event Field	Braze Event Property	Type	Example Value
confidence	confidence	string	"high"

entered_office

Radar Event Field	Braze Event Property	Type	Example Value
confidence	confidence	string	"high"

exited_office

Radar Event Field	Braze Event Property	Type	Example Value
confidence	confidence	string	"high"

started_traveling

Radar Event Field	Braze Event Property	Type	Example Value
confidence	confidence	string	"high"

stopped_traveling

Radar Event Field	Braze Event Property	Type	Example Value
confidence	confidence	string	"high"

entered_country

Radar Event Attribute	Braze Event Property	Type	Example Value
region.code	region_code	string	"US"
region.name	region_name	string	"United States"
confidence	confidence	string	"high"

exited_country

Radar Event Attribute	Braze Event Property	Type	Example Value
region.code	region_code	string	"US"
region.name	region_name	string	"United States"
confidence	confidence	string	"high"

entered_state

Radar Event Attribute	Braze Event Property	Type	Example Value
region.code	region_code	string	"MD"
region.name	region_name	string	"Maryland"
confidence	confidence	string	"high"

exited_state

Radar Event Attribute	Braze Event Property	Type	Example Value
region.code	region_code	string	"MD"
region.name	region_name	string	"Maryland"
confidence	confidence	string	"high"

entered_dma

Radar Event Attribute	Braze Event Property	Type	Example Value
region.code	region_code	string	"26"
region.name	region_name	string	"Baltimore"
confidence	confidence	string	"high"

exited_dma

Radar Event Attribute	Braze Event Property	Type	Example Value
region.code	region_code	string	"26"
region.name	region_name	string	"Baltimore"
confidence	confidence	string	"high"

started_trip

Radar Event Attribute	Braze Event Property	Type	Example Value
trip.externalId	trip_external_id	string	"299"
trip.metadata[{key}]	trip_metadata_{key}	{type}	{value}
trip.destinationGeofenceTag	trip_destination_geofence_tag	string	"store"
trip.destinationGeofenceExternalId	trip_destination_geofence_external_id	string	"123"

approaching_trip_destination

Radar Event Attribute	Braze Event Property	Type	Example Value
trip.externalId	trip_external_id	string	"299"
trip.metadata[{key}]	trip_metadata_{key}	{type}	{value}
trip.destinationGeofenceTag	trip_destination_geofence_tag	string	"store"
trip.destinationGeofenceExternalId	trip_destination_geofence_external_id	string	"123"

arrived_at_trip_destination

Radar Event Attribute	Braze Event Property	Type	Example Value
trip.externalId	trip_external_id	string	"299"
trip.metadata[{key}]	trip_metadata_{key}	{type}	{value}
trip.destinationGeofenceTag	trip_destination_geofence_tag	string	"store"
trip.destinationGeofenceExternalId	trip_destination_geofence_external_id	string	"123"

stopped_trip

Radar Event Attribute	Braze Event Property	Type	Example Value
trip.externalId	trip_external_id	string	"299"
trip.metadata[{key}]	trip_metadata_{key}	{type}	{value}
trip.destinationGeofenceTag	trip_destination_geofence_tag	string	"store"
trip.destinationGeofenceExternalId	trip_destination_geofence_external_id	string	"123"