Digital marketers have always aimed to deliver the right message to the right customers at the right time. But in recent years, the bar has been raised.

Radar is a location platform for mobile apps. But what is a location platform, and how should you choose one?

iOS 11 and Android O, still in developer preview, introduce new background location restrictions.

Geofencing can increase user engagement, not only by pushing contextual information to users in the background, but also by pulling contextual information for users in the foreground, no tapping or searching required.